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Google brings some twist and turns in the ranking algorithm nearly every day.Algorithms which perform specific tasks. Some are minor changes and some are evident affecting the Search Engines results page (SERPs) extensively. This blog is going to share all the important algorithm changes and related penalties relating to Google updates.
Panda is an update looking out for duplicate and plagiarized content. It filters the user generated spam and the thin content. Thin content is which has no value to the user.The companies stuff the keywords in order to bring quality score on webpages which is unacceptable and so the ‘Panda Filter’ rollouts the content in order to keep the original data. All of this will result in faster penalties and recoveries. In order to get rid of the duplicity, one can check the level of data and keyword stuffing by regular site checks. To keep a check on unwanted content, use a site crawler like SEO PowerSuite’s Website Auditor.
Penguine has been a part of Google’s core algorithm since 2012 and works in real time. Sometimes the content includes irrelevant links or links with over-optimized anchor text, Penguine down-rank those sites. These sites are manipulative which can be managed by monitoring the link profile growth and run regular audits.
You can also run the audits and record the link’s growth simultaneously. Keep sure you link up good and relevant links and it is not spam or fake.
Google Pirate is an update designed in 2012 which prevent sites with many copyright infringement. More the plagiarism, lower the link goes. This filter gets update time to time and the websites having impacted from it earlier may get away by doing right improvements. New websites with false content may get caught. The thing to keep in mind is not to copy but put on original and new content. This can help you get a better ranking and would not be caught for ‘False positives’.
All new Hummingbird is what Google says should return better results. This is when one search on Google search and it shows the best results by sorting out from billions of web pages. The search results are showed by judging which page has good quality content & the words used in it. Keyword stuffing is highly not recommended along with the low content.
You may appear in searches for any query even if the search does not contain exact words one searched. It has been a while when Hummingbird is being used which pay more attention to each word in any query. Google searches the whole data on Internet and brings out the best for user. Hummingbird allows Google to process the results in a better ways.
Google Pigeon likes to keep things straight-forward and simple. Any inconsistency with the address and information is likely to get your page rank low.Google Pigeon update looks out for user’s location which is very useful providing accurate local search results.
Get listed in the relevant business directories which can be easily found and start off-page SEO. Those backlinks helps in good Google ranking.
Desktop version of any site is difficult to view on mobile which might leave user to dump the site instantly. Mobile is changing and making the world more progressive. With the time, it has become important to make your website mobile-friendly.
Mobile-friendly websites are surety to Online presence and has become a vital part. Any start-up website or running websites, extending the use of mobile friendliness is a ranking signal.
You get the searches according to your location. Whichever business is close to you, will get the higher rank.The Google Rankbrain has artificial intelligence which affects all languages globally and applies to the individual pages and not entire websites.
What Rankbrain does not want is lack of query specific relevance features, shallow content or poor user Interface. Take competitive analysis and optimize for relevant features which helps in good ranking.
One of the biggest Google update where the local results are ensured depending on the searcher’s location. The business in more local area will be shown in local results. Possum update has given an upgrade to the businesses even outside the physical city area. If you want to push your business at the top, put the address in the city limits and the Google will definitely budge. So if the business is close to the city, it can rank with the city name.
Google Fred update looks for the websites which has thin and low quality content which violates Google’s guidelines. The update also looks for the low-quality posts which are generally made to generate ad revenue.The best way to avert the low ranking is to make high-quality content along with relevant information. Getting away from unwanted affiliate links is a key to a better ranking and goodwill. Publishers also make money from ads which is simply fine as they are legit and not trying to trick Google.All the updates include penalties and recoveries and the user must run website according to the Google guidelines to have a good rank and to survive in the SERPs.
Google Algorithm is the key to get a better position and spot on Google ranking page by keeping in mind the updates and following them. All of the updates have a clear and foremost agenda which is to provide original and high quality data and information. To keep up with the Internet marketing, you need to be keep in touch with major changes and work as it wants you to perform. Inevitably, visitors will be satisfied in what they see, leading to positive ranking signal.